'You build it, you run' it is a powerful concept for Product Teams created in 2006 by Amazon CTO, Werner Vogels. I would say, nowadays, mostly known as DevOps.
Below I created an infographic with my take on 'you build it, you run it' in 2021, bringing the mindset and some practices. Check it out:
As a side note, this concept can go all the way back, fitting very well to most Lean principles, the heart of Agile. You can check some tips on how to implement Lean principles in software development here.
What is your take in the 'you build it, you run it' or devops approach?